Press
Aureva Launches: Where Elegance Meets Movement
A new standard in mindful, minimalist activewear for modern women
[City, Country] – [Date] — Aureva, a premium activewear brand rooted in elegance, sustainability, and mindful movement, officially launches today, offering a refined new approach to how women move, live, and express themselves through style.
Inspired by the soft power of feminine energy, Aureva blends sculpted silhouettes with breathable fabrics and timeless palettes — creating activewear that flows effortlessly from mat to moment. Each piece is consciously crafted to support not just the body, but the lifestyle and values of today’s mindful woman.
“We created Aureva not just to fill a wardrobe gap — but to reimagine how activewear could feel: elevated, intentional, and quietly empowering,” says Founder & Creative Director of Aureva.
Key Highlights:
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Collection Debut:
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Signature leggings, tops, and coordinated sets in soft neutral tones
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High-rise fits, seamless design, and buttery-soft textures
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Sustainability Focus:
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Made in small batches using plant-based and recycled fabrics
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Certified by OEKO-TEX® and GOTS
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Community & Connection:
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Launch of Aureva Ambassador Program to support aligned women in wellness and content creation
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About Aureva
Aureva is a woman-led brand built on the belief that movement is sacred, and style can be soft yet strong. Designed in Spain and ethically crafted by certified partners, Aureva offers a wardrobe of quiet confidence — where minimalism meets mindfulness.
Press Contact:
📧 support@aureva.com
📍 Spain
🌐 [www.aur-eva.myshopify.com]
Live Light. Move Free.
Aureva